BRAND ISSUING GUIDE · 4 minute read

Turn your brand into a gift.

A closed-loop gift-card programme connects your brand identity with a practical issuance and redemption model.

01

Design the card and its rules together

Your visual identity matters, but the programme also needs clear denominations, eligible purchases and terms. Define where the gift card can be used and the customer experience you want to create.

  • Choose the brand, denominations and supported markets.
  • Define eligible channels and redemption restrictions.
  • Set programme terms, balance treatment and customer support.
02

Connect issuance and redemption

HKS supports programme planning around manual or API issuance. Website, app and in-store redemption require the integration scope and responsibilities to be agreed for the channels you select.

  • Decide who issues cards and how they are delivered.
  • Define the supported balance and redemption journeys.
  • Confirm reporting and metadata for the card lifecycle.
03

Choose your route to customers

Discuss your own sales channels, HKS wholesale distribution and AR-PAY retail as part of the partnership. Each route needs an agreed product, market and commercial scope.

  • Identify which distribution channels are appropriate.
  • Agree funding, settlement, refunds and operational ownership.
  • Validate issuance, delivery and redemption before launch.

Make it work for your business.

Bring your programme, markets and operating requirements to a conversation with HKS.

Talk to our team
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Meet HKS Global
and AR-PAY.

Our group, gift-card services, regional presence and retail platform in one concise partner overview.

Download the partner overview PDF · 2 pages · October 2026
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digital product programme.

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